Dark Horse Founder Comments on Digital PricingA comics news article
sent out today by Dark Horse Founder, Mike Richardson-
Dark Horse retail partners and fans,
You may have been surprised by our recent announcement regarding digital pricing.
We apologize for the confusion and concern surrounding Dark Horse's recent announcement of simultaneous release in print and digital. We want to make it clear that nowhere in our announcement (see below) did we indicate that our same-day digital pricing would be less than that of our physical books. Due to some miscommunication, there has been widespread speculation based on our current pricing model.
To clarify: We have chosen to release all new single-issue comics digitally for the price of $2.99 for the first month, dropping to our standard digital pricing of $1.99 after that.
Dark Horse values our retail partners and is grateful for the twenty-five years of business we've done together. We have considered the retail community in all of our digital decisions and look at direct-market shops as crucial to our continued success. With that in mind, Dark Horse will make every effort to keep our comics retailers strong in a changing market.
We continue to value everyone who both buys and sells Dark Horse products, and thank you for your support. All of you are the reason we are here today.
DARK HORSE DELIVERS COMICS
DIGITALLY AND IN PRINT SAME DAY
STARTING DECEMBER 14!
November 30, MILWAUKIE, OR—Dark Horse’s digital evolution continues after seeing huge success with digital sales. Dark Horse Comics will now make their comics available digitally the same day they are on sale in comic shops.
Beginning December 14, all titles from Dark Horse Comics will be on sale the same day in both print and digital format, allowing new-technology readers to access their favorite comics at the same time as their print-oriented counterparts.
Dark Horse Digital launched its standalone comic-reader app earlier this year and received incredible support from the continuously growing digital-comics fan base, a new type of comics fan eager to adapt to new technologies.
Since then, Dark Horse Digital has grown significantly in numbers and readership with the additions of several key titles to the digital roster, including Star Wars, Buffy, Angel & Faith, and Dollhouse. Dark Horse Digital also provides weekly sales and discounts to its readers, currently offers over eight hundred comics, and continues to increase the digital availability of the Dark Horse back catalog.